Discover the Power of Insightful Jury Research
The courtroom shouldn't be the first place to gauge how your case resonates-that's where our focus groups and mock trials come in. With TrialQuest, you gain unparalleled insights into juror perceptions through carefully structured testing designed to optimize your trial strategy. Whether in-person or remote, our services empower you to refine case strategies, strengthen witness testimony, and sharpen your presentation, to help ensure you're prepared for when it matters most. Mock trials and focus groups aid with:
- Case strategy and theme development
- Early risk assessment
- Case strategy refinement
- Expert or lay witness evaluation and effectiveness
- Clarity of demonstratives or exhibits
- Juror perception of the case
Focus Groups
Focus groups are a powerful way to gather feedback and test early-stage case strategies. These interactive sessions allow you to present aspects of your case to mock jurors and actively engage in discussions to refine your approach. From half-day exploratory sessions to full-day deep dives, focus groups offer immediate, invaluable feedback on case themes, evidence, and witness effectiveness.
- Focus groups provide valuable insights into the persuasiveness of case themes, influence of evidence, and effectiveness of witnesses.
- Focus groups can be conducted in abbreviated, half-day sessions or in full-day sessions.
- Multiple focus groups are optimal to examine the consistency of responses across mock jury panels.
As the trial date approaches and you are ready to practice your presentation in a more formal, structured format, a mock trial will best suit your needs.
Mock Trials
Many times, attorneys believe they have determined the key themes of their case that will predict a verdict. Often, they will contemplate their trial strategy by discussing the major case issues with other attorneys. However, when a jury panel consisting of laypersons listens to a case, their views and perceptions are often quite different from those of trained legal professionals.
Our mock trials are highly structured, carefully designed proceedings that test multiple aspects of your presentation with surrogate jurors. We recruit surrogate jurors from your venue who are representative of your potential jury pool, down to demographics, socioeconomic status, political leanings and more. In this environment, you present the aspects of the case you wish to test and receive in-depth analysis of the results and recommendations from our team of trial consultants, including:
- If a line of reasoning works-or doesn't
- If an exhibit or a witness is convincing-or isn't
- If opening statements hook emotions-or don't
- If closing statements seal the deal-or don't
- Damage analysis (critical as a negotiation aid)
- Post-verdict discussion
Our mock trial services include full-day, half-day, and multi-day options, in addition to virtual mock trial services.
What We Test
Our mock trials provide an in-depth evaluation into your case. Key components include:
- The impact and clarity of opening and closing arguments
- Witness credibility and the effectiveness of their testimony
- The persuasiveness of demonstratives and exhibits
- Damage analyses and juror responses to potential awards
- Emotional and psychological engagement with case themes
By assessing these factors, and more, you'll gain actionable insights that allow you to fine-tune your case strategy and presentation to maximize impact in the courtroom.
Proprietary Technology for Real-Time Insights
Our Moment-to-Moment® system is a cutting-edge tool designed to revolutionize your trial preparation. This proprietary technology enables real-time tracking of juror reactions during mock trials, allowing you to instantly see which elements resonate and which fall flat. By identifying key moments that engage or disengage jurors, you can tailor your approach with pinpoint accuracy.
Comprehensive Post-Mock Trial Analysis
Mock trials don't stop with juror feedback. Our comprehensive post-trial analysis digs deeper to refine your strategies and amplify your persuasive potential. Analysis and recommendations can include:
- Identifying profiles of favorable and unfavorable jurors
- Theme recommendations and development
- Recommendations for voir-dire questions
- Details on how to enhance witness testimony
- Insights into argument strategies to maximize juror engagement
This data-driven approach helps you develop a trial strategy rooted in quantitative analysis.
Other Consulting Services Offered:
